Terms & Conditions
BY ACCEPTING THESE TERMS OF USE,
EITHER BY CLICKING A BOX ONLINE INDICATING YOUR ACCEPTANCE, OR BY EXECUTING A
MASTER SERVICES AGREEMENT OR ORDER THAT REFERENCES THESE TERMS OF USE, OR BY
USING THE SERVICES, YOU AGREE TO ALL OF THE TERMS AND CONDITIONS SET FORTH IN
THESE TERMS OF USE. IF YOU ARE ACCEPTING THESE TERMS OF USE ON BEHALF OF A
COMPANY OR OTHER LEGAL ENTITY, YOU REPRESENT THAT YOU HAVE THE AUTHORITY TO
BIND SUCH ENTITY AND ITS AFFILIATES TO THESE TERMS OF USE, IN WHICH CASE THE
TERMS “YOU” OR “YOUR” SHALL REFER TO SUCH ENTITY AND ITS AFFILIATES; PROVIDED,
THAT IF YOUR COMPANY HAS SEPARATELY EXECUTED A MASTER SERVICES AGREEMENT OR
ORDER WITH EMAILEXPRESSAND YOU ARE AUTHORIZED BY SUCH COMPANY TO CREATE A
PLATFORM USER ACCOUNT, THIS SENTENCE DOES NOT APPLY TO YOU. IF YOU DO NOT HAVE
SUCH AUTHORITY, OR IF YOU DO NOT AGREE WITH ALL OF THE TERMS AND CONDITIONS SET
FORTH IN THESE TERMS OF USE, YOU MUST NOT ACCEPT THESE TERMS OF USE AND YOU MAY
NOT USE THE SERVICES
1. Definitions.
Terms and expressions not otherwise defined in the body of these Terms of Use
will have the following meanings:
1. “Ad” or “Advertisement” means
a commercial notice, announcement or message made in a public medium to an
advertiser’s customers or prospective customers to promote a person, entity,
brand, product, service, or event.
2. “Additional Terms and Conditions” means any additional terms and conditions
specified by EMAILEXPRESS from time to time for certain Services and attached
to an applicable Order or made available to the Customer.
3. “Ad Technologies” means,
collectively, digital advertising technologies that include advertising tags
(such as pixels, clear GIFs and similar methods), cookies, device identifiers
or other identifiers and similar technologies.
4. “Affiliate” of
a party means an entity that, directly or indirectly through one or more
entities, controls, is controlled by or is under common control with that
party, where “control” means the possession, direct or indirect, of the power
to direct the management and policies of such party, whether through the
ownership of at least fifty percent (50%) of the voting interest of such party,
through contractual provisions, or otherwise, and includes that entity’s
officers, directors, agents, employees, successors and assigns.
5. “Agreement” means,
collectively, these Terms of Use, the Additional Terms and Conditions, the MSA,
and any Orders, including all schedules and attachments thereto and all
amendments to any of the foregoing.
6. “Customer”, “you” and “your” means
the individuals or organization(s) identified in the MSA and/or the applicable
Order, that are responsible for payment to Emailexpress pursuant to the
Agreement.
7. “Customer Data” means
all campaign data collected by Emailexpress hereunder on behalf of or received
from Customer, its advertisers or the agencies representing Customer, including
any data that Customer, its Affiliates, or any third party vendors or partners
on Customer’s behalf may disclose or submit to Emailexpress and any and all
Customer Reports; provided however, Customer Data does not include
Non-Proprietary Data, even if such data is identical to a portion of data
comprising Customer Data. References to Customer Data include Customer Personal
Data (as defined in Section 6.2) unless Customer Personal Data is specifically
excluded from the MSA and/or Order.
8. “Customer Material(s)” means any Advertisement, creative, content,
data, information or material of any kind created, managed, or delivered by or
on behalf of Customer or its Third Party Users using the Services, and
includes, without limitation, any creative works, content, data, information,
media plan or material of any kind referenced by or accessed via an
Advertisement, such as by a URL or other method.
9. “Customer Report” means
any report or summary prepared for Customer in connection with the Services
containing information about user activity or engagement with Advertisements.
10.
“Fees” means the fees or rates for the use of the
Services as set forth in each Order.
11.
“Intellectual
Property Rights” means all rights including
future rights in inventions, patents, designs, copyrights, trademarks, service
marks, databases and topography rights (whether or not any of those is
registered and including applications for registration of the foregoing,
renewals, extensions, continuations, divisions and reissues) together with all
trade secrets, know-how and all rights or forms of protection of a similar
nature or having equivalent or similar effect to any others which may subsist
anywhere in the world.
12.
“MSA” means any Master Services Agreement or
similar contractual agreement entered into between you and Emailexpress,
including all schedules and attachments thereto, as amended from time to time.
13.
“Non-Proprietary
Data” means data that is generated or
obtained by Emailexpress in connection with the Services that may include
Personal Data as defined by applicable laws, and which Emailexpress processes
as a co-controller. Non-Proprietary Data includes data included in a HTTP
header or HTTP response, such as user agent strings and time stamps; IP
addresses; URLs not provided by or on behalf of Customer; and persistent and
non-persistent identifiers, such as session IDs, cookie IDs, cache-based IDs,
mobile advertising identifiers and device IDs.
14.
“Order” means an ordering document for Services that
is signed by Customer or submitted to Emailexpress by means of an online
click-thru and is accepted by Emailexpress, which may include, without
limitation, an order, statement of work, schedule, attachment, or insertion
order, as amended from time to time.
15.
“Payment
Terms” means the payment terms set
forth in the MSA or the applicable Order.
16.
“Platform(s)” means any of the Emailexpress service
platforms accessible via the Internet for the provision and use of the
Services, including any administration websites through which Emailexpress
provides access to such platforms and all software (including source and object
code), updates, enhancements, documentation or other materials (excluding
Customer Materials) in or related to the platforms that Emailexpress makes
available in the course of providing the Services.
17.
“Privacy
Rules” means, to the extent each is
applicable: (i) the requirements of any privacy and data protection laws,
treaties, inter-governmental agreements, and regulations to which a party is
subject in the conduct of its business; (ii) with respect to all processing of
personal data relating to individuals in the European Economic Area by or on
behalf of a party to this Agreement in, or transfer of personal data to, the
United States of America, the EU Standard Contractual Clauses set forth below
in Section 16; (iii) the following digital advertising industry rules to the
extent applicable to the conduct of a party’s business in the territories where
such rules apply: (a) all United States Federal Trade Commission (“FTC”) rules
and guidelines regarding the collection, use and/or disclosure of information
from or about a unique user of a website, application and/or mobile website
and/or the device associated with such user; (b) the California Consumer
Privacy Act (CCPA), as amended; (c) all enacting legislation of European Union
member states of directives of the European Parliament and Council related to
the processing of personal data or the storage of or access to information
stored on an individual person’s computing equipment, including mobile devices;
(d) the advertising industry self-regulatory codes and principles promulgated
by the Digital Advertising Alliance (“DAA”), and the European Interactive
Digital Advertising Alliance (“EDAA”), as each such rules, guidelines, codes or
set of principles may be amended from time to time by the promulgating entity
or any successor entity; (iv) any other relevant FTC, DAA, or EDAA code or
principles relating to the collection and use of data obtained from individual
persons for advertising purposes; and (v) any amendments, modifications,
extensions, supplements or replacements of or to any of the foregoing. For the
purposes of the descriptions in the Standard Contractual Clauses as between Emailexpress
and Customer, Emailexpress agrees that it is a “data importer” and Customer is
the “data exporter” under the Standard Contractual Clauses (notwithstanding
that Customer may be located outside the EEA and may itself be a Processor
acting on behalf of third party Controllers).
18.
“Services” means, collectively, the products and
services specified in the MSA or the applicable Order, which may include,
without limitation: (i) provision of digital advertising solutions or services
in or through any Platform; (ii) professional, creative, media buying or
selling and related trading services for agencies and their customers using Emailexpress
professional services, any Platform, or the technology and services of third
party service providers and Emailexpress alliances; and (iii) the data,
products and services of third parties that Emailexpress may make available to
Customer from time to time.
19.
“Site(s)
Content” means all materials, data,
images, texts, sounds, information or other content contained in or around
and/or linked to any Site (as defined in Section 6.9).
20.
“Emailexpress”, “we” and “us” means
the Emailexpress.
21.
“Term” has the meaning given to such term in the MSA
or the applicable Order.
22.
“Territory
of Domicile” means Customer’s territory of
domicile as set forth in the MSA or the applicable Order.
23.
“Third
Party User” means any third party
contractor, client, advertiser, agency, or publisher, as applicable, that accesses
and uses the Services through Customer’s Account (as defined in Section 3.1).
2. Ordering and Use of Services.
1. Customer may request Services by submitting an
Order for the selected Services to Emailexpress. Emailexpress may reject any
Order in its sole discretion. Any signature method approved by Emailexpress
shall be binding upon Customer, including electronic signatures or other
indications of assent to the terms of this Agreement, such as assent given
through the use of an online ordering process. No supplemental or different
terms presented by Customer, such as in a purchase or insertion order, or
change made by Customer in writing or otherwise to an MSA, Order, or these
Terms of Use, shall be binding upon Emailexpress unless set forth in a written
amendment executed by both parties in accordance with Section 14.
2. Subject to payment by Customer to Emailexpress of
the Fees as set forth in the MSA or the applicable Order and pursuant to
Section 3, Emailexpress will make the Services available to Customer (and its
Third Party Users, as applicable) in accordance with the terms of this
Agreement. Notwithstanding the foregoing, Customer acknowledges and agrees that
certain Services, including, without limitation, professional, creative, media
buying, trading or third party services, may be subject to Additional Terms and
Conditions which will be provided or referenced in the applicable Order.
3. Emailexpress does not pay for any suggestions
regarding the Services, or any improvement to processes, procedures, marketing
or any other matter (collectively “Suggestions”). Any Suggestions that the
Customer submits to Emailexpress becomes the property of Emailexpress. Emailexpress
will not (i) compensate the Customer for any such Suggestion; (ii) have any obligation
of confidentiality with respect to any such Suggestion; or (iii) be liable to
the Customer for any use or disclosure of any such Suggestion. Customer grant Emailexpress
a royalty-free, irrevocable, unrestricted, non-exclusive, sub-licensable, assignable,
worldwide license to use, modify, copy, sublicense, transmit, publish, create
derivative works from, publicly perform and display any Suggestion for any
purpose, commercial or otherwise, without compensation or liability to the
Customer or to any third party.
3. Access to Platform and Account.
1. Customer may access certain Services through an
administrative website or, subject to Section 3.5, an application programming
interface (“API”) for the Platforms maintained and controlled by Emailexpress.
For access to the Platforms, Emailexpress will provide Customer with one or
more logins and passwords for access to Customer’s account and corresponding
administrative controls (“Customer’s Account”) by authorized personnel of
Customer and/or Third Party Users (“Customer’s Representatives”). In order to
use any Platform, Customer will, and will ensure that Customer’s
Representatives represent, warrant and covenant that they will, provide Emailexpress
with accurate, truthful and complete registration information and agree to the
terms of this Agreement and any other Additional Terms and Conditions
applicable to each Platform that Emailexpress may otherwise reasonably require.
Upon acceptance of any application made by Customer, each of Customer’s
Representatives will be assigned with a user name and password that will allow
access to the applicable Platform, and will become a registered user. Customer
will ensure that each of Customer’s Representatives that is provided registered
user access to any Platform keeps its registration information accurate and
up-to-date and does not share its password or registered user name with any
third party except as otherwise set forth in this Agreement, and Customer agrees
that any failure by any Customer Representative to do so will constitute a
breach of this Agreement by Customer, which may result in immediate termination
of Customer’s Account. Customer will immediately notify Emailexpress in writing
of any change in authorization, any unauthorized use of any Customer’s Account
or any other account-related security breach of which it becomes aware. Upon
termination of this Agreement for any reason, Emailexpress will have the right
to disable and delete each Customer Representative’s access to Customer’s
Account immediately and to delete all Customer Data thirty (30) days after
termination or expiration of this Agreement.
2. Emailexpress reserves the right to suspend or
delete any account in its sole discretion for any reason. If Emailexpress
suspends or deletes Customer’s Account: (i) Emailexpress is not obligated to
provide the Customer with a reason for its actions; and, (ii) Emailexpress will
refund the full unused balance remaining in the Customer’s Account, if any,
within 30 days of receiving written instructions from the Customer as to where
to refund the balance. If Emailexpress deletes Customer’s Account, the
Customer’s right to access the Services and use any applicable Platform shall
immediately terminate. Customer will not be permitted to open a new account. If
Emailexpress suspects that the Customer is operating, or associated with,
another account (based on its analysis of subscriber data, account content and
other information), Emailexpress may suspend or delete such ‘related’ account
as well.
3. Emailexpress will use commercially reasonable
efforts to make the applicable Platform accessible to Customer 24 hours per
day, 7 days per week, subject to any downtime for maintenance, updating and
repair. Notwithstanding the foregoing, Customer acknowledges and agrees that Emailexpress
will have no responsibility for Customer’s inability to use the Services or
access any Platform due to Internet or other network interruption,
communications failure, server downtime or other force majeure event.
4. The internet is an inherently insecure medium and
the transmission of data over the internet (such as sending an email or logging
onto a website) is subject to possible loss, interception or alteration while
in transit. Accordingly, Emailexpress does not assume any liability for any damage
the Customer may experience or costs it may incur as a result of any loss,
interception or alteration of transmissions over the internet.
5. If Customer authorizes Emailexpress to set up API
access under Customer’s Account: (a) Customer’s use of the API is deemed to be
a use of the applicable Platform and is subject to the terms of this Agreement
and any Additional Terms and Conditions Emailexpress may require regarding API
use; (b) Emailexpress will provide access to the API in accordance with
Customer’s written instructions and any additional usage terms set forth in the
Order; (c) Customer acknowledges and agrees that Emailexpress’s only
obligations with respect to Customer and/or any Third Party User provided
access to Emailexpress’s API (“3rd Party API User”) are those specifically
undertaken by Emailexpress in the Order and Emailexpress otherwise has no
responsibility or liability for Customer’s or any 3rd Party API User’s
performance or obligations under any separate agreement that may exist among
Customer, any of Customer’s clients and any 3rd Party API Users; (d) Customer
is solely responsible for obtaining any 3rd Party API User’s written agreement
to any Additional Terms and Conditions required for access to the API and
returning a copy thereof to Emailexpress; and (e) Emailexpress may suspend
providing API access without liability to Customer or any 3rd Party API User,
or any of their respective Affiliates or clients, if Emailexpress believes, in
its sole discretion, that the receipt or processing of any Customer Data via
the API violates any Privacy Rules or otherwise may result in liability for Emailexpress
or any of its Affiliates or any of their respective customers.
4. Limited Rights; Ownership.
1. Emailexpress hereby grants to Customer, and
Customer hereby accepts, a non-exclusive, non-transferable (except as expressly
provided in this Agreement), and limited right for Customer to access and use
the Platform specified in the Order in accordance with this Agreement solely
during the Term and for the sole purpose of using the Services for its internal
business purposes. Except as expressly permitted by this Agreement, Customer
may not, directly or indirectly or by itself or through any other person or
entity, use, rent, lease, sell, transfer (by sublicense, assignment, operation
of law, change in control or otherwise), time share, modify, reproduce, copy,
make derivative works from, distribute, publish, use to provide service bureau
services, or publicly display the applicable Platform. Moreover, Customer will
not (and will ensure that Customer’s Representatives do not) reverse engineer,
decompile, or otherwise attempt to discover the source code for the applicable
Platform or any of the Services. All rights not expressly assigned or licensed
in this Agreement are reserved by Emailexpress in full.
2. Except as expressly provided herein, Emailexpress
has and will have the sole and exclusive ownership of all right, title and
interest in and to all the Platforms and all applicable Services and all
Intellectual Property Rights in applicable Platform and Services, any enhancements
thereto, any documentation or other materials regarding the use thereof and
related thereto, any machine learning and the results and outputs of such
machine learning that occur prior to, during, or after Customer’s use of the
Services, and any Emailexpress proprietary data provided to Customer by Emailexpress
in whatever form or media (collectively, “Emailexpress Intellectual
Property”). Neither this Agreement, nor anything contained herein, will be construed
as a sale of any Platform or any of the Services or any Intellectual Property
Right or any other Emailexpress Intellectual Property or any proprietary right
or title therein or thereto.
3. If any deliverable to Customer produced by Emailexpress’s
Services includes Emailexpress Intellectual Property, then Emailexpress will
remain the sole and exclusive owner of such included Emailexpress Intellectual
Property, and Emailexpress grants Customer only a non-exclusive, perpetual,
worldwide, royalty-free license to use such Emailexpress Intellectual Property,
for any purpose, including to sell, sublicense, disclose, publicly display, and
create derivative works from such Emailexpress Intellectual Property, but
solely as incorporated into or embedded in such deliverables and not separately
therefrom. Subject to the preceding sentence, Customer will own all right,
title and interest in and to such deliverables, including the Intellectual
Property Rights therein.
4. As between Emailexpress and Customer, Customer has
and will have the sole and exclusive ownership of all right, title and interest
in and to the Customer Materials, Customer Data, and the Site Content where
applicable, and all Intellectual Property Rights in the same, except for any Emailexpress
Intellectual Property embedded therein.
5. Customer grants Emailexpress a non-exclusive
license during the Term to use, copy, modify, process and distribute Customer
Materials and Customer Data solely for the purpose of providing the Services in
accordance with this Agreement and subject to its terms.
6. Customer agrees that Emailexpress may use and
disclose certain data, including Customer Data and Non-Proprietary Data,
derived from Customer’s use of the applicable Platform and Services (assuming
no user opt-out of such use has been communicated to Emailexpress, including as
provided in Section 6.7) to create aggregated data and statistics about the
Services and its features, which Emailexpress may provide to others, including Emailexpress’s
customers, potential customers and the general public, provided that such
aggregated data and statistics do not contain any Customer Personal Data (as
defined in Section 6.2) or identify any living individual, Customer, Customer’s
clients, or any of their respective products or brands. Customer further
acknowledges that Emailexpress will cookie-match between rfihub cookies used by
Emailexpress and other cookies deployed by Emailexpress, in order to leverage
online segment data for other marketing channels.
7. Customer grants Emailexpress a non-exclusive
license during the Term to use its and its Third Party Users’, as applicable,
name and trademarks in marketing materials, the customer ad showcase area of
the applicable Platform, and customer lists; provided, that Customer has the
right to notify Emailexpress in writing if it does not agree to any of the
foregoing uses of its name and trademarks.
8. “Emailexpress”, “EmailExpress”, “Emailexpress.io,”
‘Emailexpress” and Emailexpress’s logos are, and remain, trademarks of Emailexpress,
its affiliated companies, and/or its licensors; you may not copy, imitate or
use any of these without Emailexpress’s prior written consent.
5. Confidential Information.
1. Any information provided hereunder by either party
which is clearly marked as “confidential” or designated to be confidential by
the terms of this Agreement, including, in particular, the terms and Fees set
forth in the MSA and any Orders (“Confidential Information”) will not be
used, disclosed or reproduced by the other party without the express written consent
of the party providing such information, other than for the performance of such
party’s obligations under this Agreement. “Confidential Information” includes
all information furnished by or on behalf of either party to the other party,
whether furnished before or after the date of this Agreement and regardless of
the form in which it is or was communicated or maintained, that is marked as
“confidential” or that, from all of the circumstances, the receiving party
knows or has reason to know or could reasonably be expected to believe that the
disclosing party intended or expected the secrecy of such information to be
maintained, that contains or otherwise reflects information concerning the disclosing
party, including, without limitation, technical data, know-how, unpublished
patent applications, research, product plans or proposals, product
applications, inventions, experimental results, trade secrets, processes,
designs, drawings, business plans or proposals, implementation strategies,
methods of operation, standard operating procedures, marketing information,
presentations, programs and strategies, pricing information, promotional
information and techniques, analytical procedures, agreements with or
information of third parties, financial information and conditions, and
information relating to engineering, markets, suppliers or vendors, services,
customers, personnel data and marketing, and any other confidential information
concerning the business and affairs of the disclosing party, and will include all
notes, studies, reports, memoranda and other documents prepared by the
receiving party or its representatives that contain or reflect any Confidential
Information. Confidential Information does not include information that: (a) is
or becomes generally known or available to the public through no act or failure
to act by the receiving party; (b) is lawfully in the possession of the
receiving party at the time of disclosure, as demonstrated by the receiving
party’s written records immediately prior to the time of disclosure; (c) is
hereafter furnished to the receiving party by a third party, as a matter of
right and without restriction on its disclosure; (d) is required to be
disclosed by applicable law or regulation; provided, that the receiving party,
to the extent legally permitted, will promptly notify the disclosing party of
such request, furnish only the minimum portion of Confidential Information that
the receiving party is advised by legal counsel is legally required to be
furnished, and assist the disclosing party, if requested, in obtaining a
protective order or other reliable assurance that confidential treatment will
be accorded to such portion of the Confidential Information as is required to
be disclosed.
6. Data Protection and Privacy.
1. Emailexpress and Customer (and its Third Party
Users) each represents and warrants that it will at all times comply with the
requirements of any applicable Privacy Rules and will refrain from engaging in
any behavior that is reasonably likely to render the other party in breach of
the Privacy Rules.
2. To the extent that Emailexpress processes personal
data about any natural person (“Personal Data”, which may also be
referred to as “personally identifiable information” or “personal information”
by applicable laws) supplied or collected by or on behalf of Customer (“Customer
Personal Data”) in the course of providing the Services, it will do so as a
processor acting on behalf of Customer (as data controller), however, Emailexpress
processes Non-Proprietary Data as a controller. To the extent that
Non-Proprietary Data is disclosed by Customer to Emailexpress, Emailexpress
processes such data as a co-controller. The terms “data processor,” “data
controller,” “process” and their derivatives will have the meanings ascribed to
them under the Privacy Rules enforceable in the geographic territories where
such processing occurs, or if not defined in any territory, they will have
their plain language meanings in that territory.
3. Customer will process and disclose Customer
Personal Data in accordance with the provisions of Customer’s privacy policy
and applicable Privacy Rules, including the Standard Contractual Clauses
attached below in Section 16, and if Emailexpress is instructed by Customer to
collect any Customer Personal Data through any Services, Customer will use such
Customer Personal Data solely for the purposes identified within the Customer
Materials and Customer’s privacy policy in order to provide the individual who
provides such Customer Personal Data with the requested goods, services or
information requested from Customer; provided, that Customer agrees not to, and
will require its clients and any third parties with whom it shares Customer
Personal Data not to merge or attempt to merge non-Personal Data obtained via
the Services retroactively with any Personal Data without first obtaining
affirmative consent from the individual to whom the data relates for such
merger.
4. Emailexpress will have in place and maintain
throughout the Term appropriate technical and organizational measures to
prevent accidental or unauthorized destruction, loss, alteration or disclosure
of Customer Data. Customer acknowledges that Emailexpress shall have the right
to delete Customer Data in accordance with Emailexpress’s data retention
policies and to disclose, modify or delete Customer Personal Data in accordance
with this Agreement or as required by Privacy Rules.
5. Customer authorizes Emailexpress to subcontract
processing of Customer Data under this Agreement to one or more third parties
provided that Emailexpress: (a) complies with the Privacy Rules; (b) flows down
its obligations to protect the Customer Data to any subcontractor it appoints;
and (c) will remain responsible for any failure to comply with the Privacy
Rules by any subcontractor it appoints to process Customer Data.
6. In the course of performing the Services, Email Technologies may be used by Emailexpress in
relation to websites or applications of Customer, its Third Party Users, their
respective customers, and other websites, applications and online and mobile
presences to improve, analyze and measure the success of advertising campaigns
delivered using the Services, or to research, augment or improve.
7. Use of the Services is also governed by Emailexpress’s
privacy policy (“Emailexpress
Privacy Policy“), which is incorporated into this Agreement by
reference. The Privacy Policy can be found at Emailexpress’s website and is
available for review at https://emailexpress.io/privacy-policy/ or any other
location specified by Emailexpress from time to time. Customer will maintain,
implement and at all times comply with a publicly available privacy policy that
in all material respects meets or exceeds the substantive provisions of Emailexpress’s
Privacy Policy.
8. Without limiting Sections 6.6 or 6.7, where
Customer is an owner or publisher of one or more websites, applications or
other digital properties in which Advertisements are displayed (each, a “Site”)
it will comply with the Privacy Rules and commercially reasonable industry
standards and practices, including: (a) maintaining a privacy policy
conspicuously on each Site that complies with the Privacy Rules and, at a
minimum, includes disclosures on Customer’s interest-based advertising
activities, the types of data collected from users by the Sites, the Site’s use
of any such data and any disclosures or transfer of such data to third parties,
and the types of Ad Technologies used by the Site to collect such data; (b)
providing a brief explanation within Customer’s and each Site’s privacy policy
explaining that it works with third party ad providers and, if applicable,
allows such third party ad providers to engage in interest-based advertising
activities, serve Customer Materials and use Ad Technologies on the Site to
collect user data for use in connection with the delivery of advertising and
content; and (c) including in Customer’s and each Site’s privacy policy, where
applicable, a conspicuous link to an industry opt-out page that allows users to
opt-out of the interest-based advertising activities of third party ad
providers, such as the opt-out tools made available by the NAI, DAA, and EDAA
from time to time.
9. Customer will not append any third party tags to Emailexpress’s
tags, nor will Customer allow any third party tracking or tagging
(collectively “Third Party Tags”) through the Platform unless any
provider requesting to implement Third Party Tags is in full compliance with
this Section 6 and the Privacy Rules, including, without limitation, by
presenting users with notice and choice to opt-out of data collection and
processing in connection with such Third Party Tags. Customer will provide Emailexpress
and any client it represents, where applicable, with notice of any Third Party
Tags Customer wishes to implement in the Platform. Emailexpress reserves the
right to validate any Third Party Tags or provider thereof for compliance with
this Section 6 and the Privacy Rules, and for authenticity, and is under no obligation
to allow the implementation of Third Party Tags. Emailexpress may create lists
of providers of Third Party Tags who are certified to append Third Party Tags
in the Platform, and reserves the right to block any providers who are not
validated for compliance; and without derogating from the above, Customer will
be solely responsible for any Third Party Tags implemented through the Platform
by Customer or any provider or other person authorized to act on Customer’s
behalf, including any damage, cost or claim resulting from appending such Third
Party Tags.
7. Customer Responsibilities.
1. As between the parties, Customer is solely
responsible for: (a) all aspects of any Customer Materials created, delivered,
or managed through or processed or linked to the Services; (b) all campaign
settings, including settings in the Platform designated as “Stop Serving”, as
determined and inserted by or on behalf of Customer on the applicable Platform;
and (c) all aspects of campaign management including data entry, ads, pricing,
budget, maximum number of impressions, flight parameters, pacing, campaign set
up and trafficking, targeting constraints, monitoring ad status, advertiser
requirements and objectives, and campaign performance. Customer is solely
responsible for any conditions, representations or warranties it makes to its
advertisers regarding actual or expected campaign performance, and for any
make-goods it may issue to advertisers. Customer will conduct (and ensure that
its Third Party Users conduct) all of its marketing, business, and other
activities related to the Customer Materials and its use of the Services in
compliance with local, state, federal and international laws, rules, treaties,
inter-governmental agreements and governmental orders, regulations and regulatory
codes of practice applicable to its business.
2. Customer represents and warrants that it will not
(and will procure that its Third Party Users do not) use the Services in
connection with, or to promote campaigns, Advertisements or other Customer Materials
or Site Content containing: (a) content that is an invasion of privacy,
degrading, defamatory, libelous, unlawful, profane, obscene, pornographic, hate
material or discriminatory; (b) content that promotes any illegal or fraudulent
activity, including, without limitation, the promotion of gambling where
prohibited, illegal substances, software piracy or hacking, or invalid
advertising traffic; (c) content that infringes the personal rights or
Intellectual Property Rights of any third party; (d) content, links or codes
that promote or reference software piracy and/or activities generally
understood as Internet abuse, including the sending of unsolicited bulk
messages or the distribution or use of spyware, Malware (as defined below),
worms, Trojan horses, time bombs, cancelbots, bots or other code that generate
fraudulent or invalid advertising traffic, corrupted files or similar software;
or (e) content that it knows or reasonably should have known to be false, fraudulent
or misleading, including content, links or codes that facilitate the creation
or use of fraudulent or invalid advertising traffic. “Malware” means
software or applications, or websites associated with software or applications,
that (i) may be used to disrupt, damage, take control of, misuse, or otherwise
use or disable a computer or computer system or operation; (ii) impermissibly
views or collects information; (iii) access computer systems to display or
distribute unwanted or illicit advertising, content or software; or (iv)
violates the written policies of any advertising exchange or publisher that
Customer may have access to through the applicable Platform, as such policies
may be updated and published from time to time. Customer shall use a reputable
third party Malware detection vendor to scan all ads that are served to
websites in connection with Customer’s use of the Services. Without limiting
any of its rights under this Agreement, Emailexpress may immediately suspend or
terminate Customer’s access to the Services without notice and may terminate
this Agreement without any liability to Customer, if Customer fails to comply
with this Section 7.
3. Customer represents and warrants that: (a) it is a
business, not a consumer, and has the rights, authority and any required
permission and consent to enter into this Agreement, and, if applicable, that
it is acting as an agent for a disclosed principal, its advertiser, and that as
such, Customer has the authority as agent to incur the Fees charged by Emailexpress
for the Services requested on such advertiser’s behalf; (b) neither it nor its
Third Party Users are currently the subject of any investigation or prosecution
by any governmental or regulatory body or agency that may have a material
detrimental effect on users of Customer’s products, services or advertising, or
on Emailexpress, any of its Affiliates or any of their respective customers; or
(c) if it or any of its Third Party Users becomes involved or is named in any
investigation or prosecution by any governmental or regulatory body or agency
that may have a material detrimental effect on Emailexpress or users of Emailexpress’s
products, services or advertising, then Customer will immediately provide
notice to Emailexpress of such action, investigation, complaint or other
proceeding, in which event Emailexpress may terminate this Agreement
immediately.
4. Customer represents and warrants that: (a) it and
its Third Party Users have all the necessary rights, licenses, consents,
waivers and permissions, including, without limitation, from advertisers,
publishers, users and other third parties, to allow Emailexpress: (i) to store
and deliver the Customer Materials and otherwise provide the Services and
operate the Platforms on behalf of Customer; (ii) to make any technical or
other modifications that it may deem necessary to facilitate the delivery of
the Advertisements and related Customer Materials; provided, that Emailexpress
will not make any amendments to the creative content of any Advertisements or
Customer Materials except as requested by Customer; (iii) to use any Customer
Data provided to or collected by Emailexpress in the provision of the Services
for Customer and according to Customer’s or its Third Party Users’
instructions; and (iv) to receive, transfer and process any Customer Data from
or to any third party according to Customer’s or its Third Party Users’
instructions, whether by API, FTP or other data transfer method; (b) neither
Customer nor its Third Party Users, nor any of their respective users, will use
the applicable Platform or any of the Services in a way or for any purpose that
infringes or misappropriates any third party’s Intellectual Property Rights or
personal or other proprietary rights or in order to harass, abuse, or harm
another person; (c) it will ensure that the Customer Materials, the contents of
such Customer Materials, the Site Content and any data provided by, or
delivered on behalf of, Customer or any Third Party Users to Emailexpress, and
Customer’s and its Third Party Users’ promotional and marketing materials and
activities in connection with their use of the applicable Platform or Services,
will not be in violation of any third party’s rights, including Intellectual
Property Rights, and will not be defamatory, fraudulent, obscene, misleading or
otherwise illegal; (d) it will notify Emailexpress of any errors in any
Customer Materials and any complaints or claims made in respect of any Customer
Materials as soon as the same comes to its attention; and (e) if Emailexpress
considers, in its sole discretion, that any Customer Materials breaches any of
the requirements set forth in this Section 7, or may subject Emailexpress to
material adverse risks, and Emailexpress requests that such Customer Materials
be removed or amended, then Customer will withdraw such Customer Materials from
the applicable Platform or amend such Customer Materials to Emailexpress’s
satisfaction.
5. Customer will ensure that it and any Third Party
Users comply with this Agreement. Emailexpress may audit Customer’s use of the
Services and observe all of Customer’s activity on the applicable Platform.
Customer will promptly notify Emailexpress of any suspected or alleged breach
of this Agreement and will cooperate with Emailexpress regarding: (a) any
investigation by Emailexpress of any suspected or alleged violation of this
Agreement; and (b) any action by Emailexpress to enforce the terms and
conditions of this Agreement. Emailexpress may suspend or terminate Customer’s
or Third Party User’s access to the Services and/or applicable Platform upon notice
to Customer if Emailexpress determines in its reasonable discretion that
Customer or Third Party User has breached this Agreement.
6. Customer agrees to indemnify, defend, and hold
harmless Emailexpress, its subsidiaries, Affiliates and related entities, and
their respective officers, directors, employees and agents from and against any
and all losses, costs, damages or liabilities, including, without limitation,
reasonable legal fees, costs and expenses, arising out of any third party claim
or action related to Customer’s or any Third Party User’s (i) breach of any of
the obligations and warranties set forth in this Section 7, or any other
representations, warranties, terms, conditions or obligations of Customer as
provided in this Agreement; (ii) gross negligence, willful misconduct or
fraudulent actions; and (iii) violation or otherwise misappropriation of the
Intellectual Property Rights of such third party in violation of this
Agreement. The foregoing obligations are conditioned on Emailexpress: (a) notifying
Customer promptly in writing of such action; (b) giving Customer sole control
of the defense thereof and any related settlement negotiations; and (c)
reasonably cooperating with the Customer, at the Customer’s expense, in the
defense of such claim; and (d) giving the Customer the right to control the
defense and settlement of any such claim, except that the Customer shall not
enter into any settlement that affects Emailexpress’s rights or interest
without Emailexpress’s prior written approval. Emailexpress reserves its right
prior to and during the notice period to file any motion, answer or other pleading
and to take any other action that Emailexpress shall deem necessary or
appropriate to protect its interests.
8. Emailexpress Responsibilities
1. Emailexpress represents and warrants that: (a) it
is duly authorized to enter into this Agreement and provide the Services hereunder;
(b) it will perform the Services in a diligent and workmanlike manner
consistent with applicable industry standards; (c) the Services will perform
substantially in accordance with the latest version of documentation as made
generally available in the applicable Platform or in an Order; (d) its
provision and operation of the Services is in compliance with all applicable
local, state, federal and international laws, rules, treaties,
inter-governmental agreements and governmental orders, regulations and
regulatory codes of practice; and (e) there are no actions, suits or
proceedings, pending or threatened, that could reasonably be expected to have a
material adverse effect on Emailexpress’s ability to fulfill its obligations
under this Agreement.
2. Emailexpress agrees to indemnify, defend, and hold
harmless Customer, its subsidiaries, its Affiliates, and their respective
officers, directors, employees and agents from and against any and all losses,
costs, damages or liabilities, including reasonable legal fees, costs, and
expenses, arising out of or related to any third party action to the extent it
is based upon a claim that any Platform or Services, or use thereof by the
Customer in accordance with and subject to the limitations set forth in this
Agreement, infringes any Intellectual Property Right of a third party. The
foregoing obligations are conditioned on Customer: (a) notifying Emailexpress
promptly in writing of such action; (b) giving Emailexpress sole control of the
defense thereof and any related settlement negotiations; and (c) reasonably
cooperating with Emailexpress, at Emailexpress’s expense, in the defense of
such claim; and (d) giving Emailexpress the right to control the defense and
settlement of any such claim, except that Emailexpress shall not enter into any
settlement that affects Customer’s rights or interest without Customer’s prior
written approval. Customer shall have a right prior to and during the notice
period to file any motion, answer or other pleading and to take any other
action that Customer shall deem necessary or appropriate to protect its
interests. If the applicable Platform or Services become, or in Emailexpress’s
sole opinion are likely to become, the subject of an infringement claim, Emailexpress
may, at its option and expense: (i) procure for Customer the right to continue
using the applicable Platform or Services; (ii) replace or modify the applicable
Platform or Services so that they become non-infringing; or (iii) accept return
of any deliverables provided as a result of the Services, terminate this
Agreement, in whole or in part, as appropriate, upon written notice to Customer
and refund Customer any Fees pre-paid in respect of the Services upon such
termination. Notwithstanding the foregoing, Emailexpress will be relieved of
its obligation under this Section 8.2 to the extent that any third party action
is based upon: (A) any Customer Materials; (B) any use of the Platform or
Services not in accordance with this Agreement; (C) any use of the Services in
combination with products, equipment, software, or data not supplied by Emailexpress
if such infringement would have been avoided if not for the combination with
such products, equipment, software, or data; (D) any use of any release of the
Platform or Services other than the most current release made available to
Customer; or (E) any modification of the Platform or Services by Customer, its
agents or subcontractors. THIS SECTION 8.2 STATES EMAILEXPRESS’S ENTIRE
LIABILITY AND CUSTOMER’S EXCLUSIVE REMEDY FOR ANY THIRD PARTY CLAIMS OF
INFRINGEMENT.
9. Fees
1. All Fees payable under this Agreement by Customer
will be made in accordance with the Payment Terms, and are exclusive of any
applicable taxes (except for taxes on Emailexpress’s net income) payable in
connection with the Services or the use of the applicable Platform, including,
without limitation, VAT or any relevant local sales taxes, for which Customer
will be responsible. Unless stated otherwise in the applicable Order, all Fees
shall be due within 30 days of the invoice date. Non-payment of any Emailexpress
invoice in accordance with the Payment Terms and this Agreement will be a
material breach of this Agreement. Unless otherwise stated in the applicable
Order, all Fees will be charged in U.S. dollars as default Currency or options
Currency in customers home or shipping location . If Customer pays the Fees in
currency other than U.S. dollars, the payment will be exchanged at the rate
available to Emailexpress at the time. Customer is responsible for confirming
the accuracy of all information it provides for each payment (such as contact
information, payment amounts, credit card numbers and expiry dates, and wire
information, as applicable).
2. With respect to ad serving services, Customer will
be billed per the following scenarios with respect to Platform settings: (a) if
the campaign is set to “Keep Serving as Usual,” then the Platform will keep
serving even after the placement’s end date or volume goals are met; or (b) if
the campaign is set to “Stop Serving” (based on: Volume Stop, Date Stop,
soonest of Volume Stop/Date Stop or the latest of Volume Stop/Date Stop), then:
(i) Out of Banner Formats (“OOB”) will stop serving on OOB Stop; and
(ii) Banner Formats will continue to serve the designated Ad Format until the
predefined stop event and afterwards continue to serve default images, and in
this case, impressions served until the stop event will be billed at their
applicable rate and any impression served afterwards will be billed at the
default image rate. Notwithstanding any Stop Serving settings or termination of
an Order by Customer, Customer will pay Emailexpress at its standard rates for
professional, creative, media buying and trading services rendered through the
date of termination, cancellation or Stop Serving setting, regardless of the
number of impressions served. If Customer uses any Services for which the Fees
are not specified in an Order, then the Fees for such Services will be Emailexpress’s
then applicable standard rates. Terms with initial capital letters in this
Section 9.2 have the meanings ascribed to them within the Platform settings.
3. If Customer fails to pay any amount payable by it
under this Agreement in accordance with the Payment Terms, Emailexpress may
charge Customer interest on the overdue amount (payable by Customer immediately
on demand) from the due date up to the date of actual payment, after as well as
before judgment, at the rate of 1.5% per month or the highest rate allowed by
law, whichever is less. Such interest will accrue on a daily basis and be
compounded on a monthly basis. Customer will also be responsible for payment of
all reasonable expenses (including attorneys’ fees and costs) incurred by Emailexpress
in collecting any overdue amounts from Customer.
10.
DISCLAIMER.
1. EXCEPT AS EXPRESSLY SET FORTH IN THIS AGREEMENT,
THE PLATFORM, AND THE SERVICES ARE PROVIDED “AS IS” AND ON AN “AS AVAILABLE”
BASIS AND EMAILEXPRESS DOES NOT MAKE OR GIVE ANY REPRESENTATION, WARRANTY,
CONDITION OR OTHER TERM (COLLECTIVELY, “PROMISES”) OF ANY KIND, WHETHER
EXPRESS, IMPLIED, STATUTORY OR OTHERWISE WITH RESPECT TO THE PLATFORM OR THE
SERVICES AND EXCEPT TO THE EXTENT PROHIBITED BY APPLICABLE LAW, EMAILEXPRESS
DISCLAIMS ALL IMPLIED PROMISES WITH RESPECT TO THE PLATFORM AND THE SERVICES,
INCLUDING, WITHOUT LIMITATION, ANY IMPLIED PROMISES OF MERCHANTABILITY,
SATISFACTORY QUALITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT OR
QUIET ENJOYMENT, AND ANY PROMISES ARISING OUT OF ANY COURSE OF DEALING,
PERFORMANCE, OR TRADE USAGE.
2. EMAILEXPRESS WILL NOT BE HELD RESPONSIBLE FOR: (A)
ANY ERRORS OR INACCURACIES IN ANY CUSTOMER MATERIALS OR SITE CONTENT; (B)
SERVICE INTERRUPTIONS DUE TO FACTORS REPRESENTING INHERENT RISKS ASSOCIATED
WITH THE USE OF ELECTRONIC COMMUNICATIONS, INCLUDING NETWORK INTERRUPTIONS
(INCLUDING THE INTERNET), COMMUNICATIONS FAILURES, THIRD PARTY SERVER DOWNTIME,
POWER OUTAGES OR SYSTEM FAILURES; OR (C) ANY UNAUTHORIZED ACCESS TO, USE OF,
ALTERATION OF OR DELETION, DESTRUCTION, DAMAGE OR LOSS OF CUSTOMER’S OR ANY
THIRD PARTY USER’S CUSTOMER MATERIALS, SITE CONTENT OR OTHER MATERIALS, DATA,
IMAGES, SOUNDS, TEXT INFORMATION OR CONTENT.
3. EMAILEXPRESS MAY DISCONTINUE ANY ASPECT OF THE
PLATFORM OR THE SERVICES, OR MAY CHANGE THE NATURE, FEATURES, FUNCTIONS, SCOPE OR
OPERATION OF THE PLATFORM OR THE SERVICES, AT ANY TIME. EMAILEXPRESS ALSO DOES
NOT IN ANY WAY MAKE ANY PROMISES THAT THE PLATFORM OR THE SERVICES WILL BE
PROVIDED IN AN UNINTERRUPTED MANNER, ERROR-FREE OR FREE FROM HARMFUL
COMPONENTS. IN ADDITION, EMAILEXPRESS MAKES NO PROMISES THAT THE PLATFORM OR
THE SERVICES WILL MEET CUSTOMER’S REQUIREMENTS OR EXPECTATIONS OR THAT CUSTOMER
WILL ACHIEVE ANY PARTICULAR RESULT FROM USING THE PLATFORM OR THE SERVICES.
4. CUSTOMER ACKNOWLEDGES AND AGREES THAT NEITHER CUSTOMER
NOR ITS THIRD PARTY USERS HAVE ENTERED INTO THIS AGREEMENT IN RELIANCE ON ANY
PROMISES (WHETHER INNOCENT OR NEGLIGENT) EXCEPT AS EXPRESSLY SET FORTH IN THIS
AGREEMENT.
11.
Limitation
of Liability.
1. EXCEPT AS EXPRESSLY SET FORTH IN SECTION 11.3, IN
NO EVENT WILL EITHER PARTY BE LIABLE TO THE OTHER PARTY (OR ANY THIRD PARTY)
FOR ANY SPECIAL, INDIRECT, INCIDENTAL OR CONSEQUENTIAL DAMAGES OF ANY KIND
WHATSOEVER (INCLUDING LOSS OF PROFITS, LOSS OF BUSINESS OPPORTUNITIES, COSTS OF
SUBSTITUTES, LEGAL FEES AND COURT COSTS), EVEN IF SUCH DAMAGES ARE REASONABLY
FORESEEABLE.
2. EXCEPT AS EXPRESSLY SET FORTH IN SECTION 11.3, IN
NO EVENT WILL EITHER PARTY’S LIABILITY UNDER THIS AGREEMENT, WHETHER ARISING IN
CONTRACT, TORT (INCLUDING NEGLIGENCE) OR OTHERWISE, EXCEED THE TOTAL AMOUNT
ACTUALLY PAID TO EMAILEXPRESS BY CUSTOMER UNDER THIS AGREEMENT DURING THE SIX
(6) MONTHS IMMEDIATELY PRECEDING THE DATE ON WHICH THE FIRST OF ANY CLAIMS IS
MADE IN CONNECTION WITH THIS AGREEMENT.
3. THE EXCLUSIONS AND LIMITATIONS SET FORTH IN THIS
SECTION 11 AND ELSEWHERE IN THIS AGREEMENT WILL APPLY TO THE FULLEST EXTENT
PERMISSABLE AT LAW, BUT NEITHER PARTY WILL EXCLUDE OR LIMIT LIABILITY FOR: (A)
DEATH OR PERSONAL INJURY CAUSED BY ITS NEGLIGENCE OR THAT OF ITS OFFICERS,
EMPLOYEES, CONTRACTORS OR AGENTS ACTING IN THE COURSE OF THEIR DUTIES; (B)
FRAUD OR FRAUDULENT MISREPRESENTATION; (C) BREACH OF SECTION 4, 6 OR 7 BY
CUSTOMER OR THE BREACH OF SECTION 5 BY EITHER PARTY; (D) INDEMNIFICATION SET
FORTH IN SECTION 7.6 AND 8.2; OR (E) ANY OTHER LIABILITY WHICH MAY NOT BE
EXCLUDED OR LIMITED BY LAW.
12.
Term
and Termination. The Term of this Agreement will be
as set forth in the MSA or the applicable Order unless: (a) terminated earlier
in accordance with this Section 12; or (b) the Services continue to be used by Customer
after the expiration of the Term as set forth in the MSA or the applicable
Order, in which case the Term will thereafter renew on a month-to-month basis
until either party terminates this Agreement by giving thirty (30) days prior
written notice to the other party. Either party may terminate this Agreement
immediately if: (i) the other party is in material breach hereunder and fails
to cure such breach within ten (10) calendar days of written notice being
provided (if such breach can be cured) by the party seeking to terminate; or
(ii) the other party becomes insolvent or seeks protection under any
bankruptcy, receivership, trust deed, creditors arrangement, composition or
comparable proceeding, or if any such proceeding is instituted against the other
party (and not dismissed within ninety (90) days). Unless otherwise provided in
an Order, Emailexpress may terminate this Agreement for any reason upon thirty
(30) days prior written notice to Customer. The requirement to make any payment
that has become due, in addition to Sections 4 through 8 and 10 through 15 of
these Terms of Use, will survive the completion, expiration, termination, or
cancellation of this Agreement for any reason, as will any other provision of
this Agreement that is intended to survive in accordance with its terms.
13.
Force
Majeure.
1. Neither party will be responsible for delay or
failure in performing obligations under this Agreement resulting from the
occurrence of an event beyond the control of such party. Such force majeure
events include, but not limited to, acts of God, acts of any government, war or
other hostility, civil disorder, the elements, fire, flood, earthquake,
explosion, embargo, acts of terrorism, power failure, equipment failure,
industrial or labor disputes or controversies, acts of any third party data
provider(s) or other third party information provider(s), third party software,
or communication method interruptions.
2. Any party that wishes to invoke an event as set forth
above will promptly notify the other party of the occurrence of the force
majeure event. Should the force majeure event continue for more than thirty
(30) days, the party claiming the force majeure event will have the right to
terminate this Agreement with immediate effect by giving written notice to the
other party.
3. In the event that Customer exercises its right to
terminate this Agreement under this Section 13, it will immediately pay to Emailexpress
all Fees incurred, due and payable to Emailexpress under the terms of this
Agreement up to the effective date of such termination.
14.
General.
1. This Agreement represents the entire understanding
between the parties and supersedes all prior written and all prior and
contemporaneous oral agreements relating to the subject matter hereof. The
parties may not amend these Terms of Use, the MSA, or any Order except by a
written agreement of the parties that identifies itself as an amendment to
these Terms of Use, the MSA, or such Order, as applicable.
2. These Terms of Use will apply to all Orders
submitted in connection with this Agreement, and any pre printed, additional,
or supplemental terms in, on or associated with any Customer-submitted ordering
documents, including purchase or insertion orders, will not apply and will not
be binding upon Emailexpress.
3. Emailexpress may provide notices to Customer, at Emailexpress’s
option, by email to the email address provided by Customer to Emailexpress, by
mail to the postal address provided by Customer to Emailexpress, or by posting
on the applicable Platform or any Emailexpress website to which Customer has
access in connection with this Agreement. It is Customer’s responsibility to
ensure that the email address and any other contact information it provides to Emailexpress
is updated and correct at all times during the Term. Changes to Customer’s
contact information should be sent to Customer’s designated Emailexpress
service representative.
4. Customer and Emailexpress are independent
contractors and nothing in this Agreement will give Customer the right, power
or authority to create any obligation or responsibility on behalf of Emailexpress.
Except as otherwise set forth in this Agreement, neither Customer nor Emailexpress
will have any right, power, or authority to create any obligation or
responsibility on behalf of the other and this Agreement is not intended to
benefit, nor will it be deemed to give rise to any rights in, any third party.
Notwithstanding the foregoing, Customer acknowledges and agrees that Emailexpress’s
Affiliates will be third party beneficiaries of this Agreement and will be
entitled to directly enforce, and rely upon, any provision in this Agreement
that confers a benefit on, or rights in favor of, Emailexpress or any of its
Affiliates.
5. Customer may not assign, sublicense, or transfer
this Agreement or any right or duty under this Agreement. Any assignment,
transfer, or attempted assignment or transfer in violation of this Section 14
will be void and of no force or effect. Emailexpress and its subsequent
assignees may assign, delegate, sublicense, or otherwise transfer from time to
time this Agreement, or the rights or obligations hereunder, in whole or in
part, to any person or entity, such as to Emailexpress Affiliates.
6. No waiver of any right, power, condition or remedy
is effective unless given in writing and signed by the party waiving such right
or condition. No failure or delay on the part of a party in exercising any
right, power, condition or remedy under this Agreement will operate as a
waiver, nor will any single or partial exercise of any such right, power,
condition or remedy preclude any other or further exercise or the exercise of
any other right, power, condition or remedy.
7. Any provision of this Agreement that is prohibited
or unenforceable in any jurisdiction will, as to such jurisdiction, be ineffective
only to the minimum extent necessary without invalidating the remaining
provisions of this Agreement or affecting the validity or enforceability of any
provision in any other jurisdiction.
8. Any claim against Emailexpress and/or its
Affiliates will be adjudicated on an individual basis and will not be
consolidated in any proceeding with any claim or controversy of any other
party.
9. Customer agrees to review the Agreement from time
to time. Customer acknowledges that Emailexpress may modify these Terms of Use
at any time by posting such modification on the applicable Platform or
applicable Emailexpress website or by notifying Customer by email, and such
revised Terms of Use will supersede and replace all earlier versions. If
Customer does not agree to modifications, its sole remedy is to terminate this
Agreement upon written notice to Emailexpress. Customer’s and its Third Party
Users’ continued use of any Platform or any portion of the Services will be
deemed to be acceptance by Customer and its Third Party Users of any such
modified version of these Terms of Use. Notwithstanding the foregoing, if
Customer has an existing agreement in force with Emailexpress that specifically
overrides a previous version of the Emailexpress Terms of Use, then such existing
agreement will remain in full force and effect until expiration or termination
in accordance with its terms, without modification by these Terms of Use.
10.
Emailexpress may be subpoenaed by
governmental entities or others to provide information relative to your
account. Emailexpress has no obligation to inform you of any subpoena or
response to any subpoena, and you agree that Emailexpress will have no
liability to you for disclosing information in response to a subpoena.
11.
As used in this Agreement, the word
“including” is a term of enlargement meaning “including without limitation” and
does not denote exclusivity. The defined terms herein will apply equally to
both the singular and plural forms of the terms defined. Whenever the context
may require, any pronoun will include the corresponding masculine, feminine and
neuter forms. All references in these Terms of Use to “Sections” will be deemed
to be references to the corresponding Section of these Terms of Use unless the
context requires otherwise. The section headings and subheadings contained in
these Terms of Use are included for convenience only, and will not limit or
otherwise affect the interpretation of these Terms of Use.
12.
This Agreement and every part of this
Agreement is controlled by the English language and if the terms of this
Agreement or any part thereof are translated into any language, for convenience
or any other reason, the English language version will control and the English
language interpretation will prevail with respect to any conflicts of
interpretation.
15.
Emailexpress
Entity You Are Contracting With in Your Territory of Domicile, Governing Laws,
Jurisdiction, Venue, Notices.
1. This Agreement shall be governed by the laws of the
State of New York, United States without regard to conflict of laws rules or
principles. All parties agree that any claim, legal proceeding or litigation
arising in connection with this Agreement will be brought solely in the United
States District Court for the Southern District of New York (Manhattan) or, if
federal jurisdiction is not available, in a court of competent jurisdiction in
the County and State of New York. You and Emailexpress consent to personal
jurisdiction and venue of such courts and each party hereby expressly waives
any objection or defense thereto.
2. THE PARTIES ACKNOWLEDGE AND AGREE THAT ANY
CONTROVERSY WHICH MAY ARISE UNDER THIS AGREEMENT, ANY OTHER AGREEMENT RELATED
HERETO OR WITH RESPECT TO THE TRANSACTIONS CONTEMPLATED HEREBY OR THEREBY WOULD
BE BASED UPON DIFFICULT AND COMPLEX ISSUES, AND THEREFORE, THE PARTIES AGREE
THAT ANY COURT PROCEEDING ARISING OUT OF ANY SUCH CONTROVERSY WILL BE TRIED IN
A COURT OF COMPETENT JURISDICTION BY A JUDGE SITTING WITHOUT A JURY.
3. All notices to Emailexpress
will be made in writing to Emailexpress., 4283 Express Lane, Suite 3347-808, Sarasota,
Florida, 34249, USA, with a copy via email to . Notices should be sent by certified
first-class mail, return receipt requested, or a nationally recognized delivery
service. Notices will be deemed received based on the delivery date shown on
the written delivery confirmation notice.
16.
EU
Standard Contractual Clauses.
The parties agree that to the extent that Customer transfers or makes available
to Emailexpress Personal Data relating to a resident of the European Economic
Area the following terms will apply. Where Emailexpress acts as a Processor for
Customer Personal Data it will act as a processor and not as a controller with
respect to such data, however, transfers of Non-Proprietary Data by Customer to
Emailexpress represent controller-to-controller transfers and so this form of
the EU Standard Contractual Clauses has been used.
Last
Modified: July 29, 2019
Standard
contractual clauses for the transfer of personal data from the Community to
third countries (controller to controller transfers)
Data
transfer agreement
Between
Customer hereinafter “data exporter”) and Emailexpress hereinafter “data
importer,” each a “party”; together “the parties”.
Definitions
For
the purposes of the clauses:
a. “personal data”, “special categories of
data/sensitive data”, “process/processing”, “controller”, “processor”, “data
subject” and “supervisory authority/authority” shall have the same meaning as
in Directive 95/46/EC of 24 October 1995 (whereby “the authority” shall mean
the competent data protection authority in the territory in which the data
exporter is established);
b. “the data exporter” shall mean the controller who
transfers the personal data;
c. “the data importer” shall mean the controller who
agrees to receive from the data exporter personal data for further processing
in accordance with the terms of these clauses and who is not subject to a third
country’s system ensuring adequate protection;
d. “clauses” shall mean these contractual clauses,
which are a free-standing document that does not incorporate commercial
business terms established by the parties under separate commercial
arrangements.
The
details of the transfer (as well as the personal data covered) are specified in
Annex B, which forms an integral part of the clauses.
I.
Obligations of the data exporter
The
data exporter warrants and undertakes that:
a. The personal data have been collected, processed
and transferred in accordance with the laws applicable to the data exporter.
b. It has used reasonable efforts to determine that
the data importer is able to satisfy its legal obligations under these clauses.
c. It will provide the data importer, when so
requested, with copies of relevant data protection laws or references to them
(where relevant, and not including legal advice) of the country in which the
data exporter is established.
d. It will respond to enquiries from data subjects and
the authority concerning processing of the personal data by the data importer,
unless the parties have agreed that the data importer will so respond, in which
case the data exporter will still respond to the extent reasonably possible and
with the information reasonably available to it if the data importer is
unwilling or unable to respond. Responses will be made within a reasonable
time.
e. It will make available, upon request, a copy of the
clauses to data subjects who are third party beneficiaries under clause III,
unless the clauses contain confidential information, in which case it may
remove such information. Where information is removed, the data exporter shall
inform data subjects in writing of the reason for removal and of their right to
draw the removal to the attention of the authority. However, the data exporter
shall abide by a decision of the authority regarding access to the full text of
the clauses by data subjects, as long as data subjects have agreed to respect
the confidentiality of the confidential information removed. The data exporter
shall also provide a copy of the clauses to the authority where required.
II.
Obligations of the data importer
The
data importer warrants and undertakes that:
a. It will have in place appropriate technical and
organisational measures to protect the personal data against accidental or
unlawful destruction or accidental loss, alteration, unauthorised disclosure or
access, and which provide a level of security appropriate to the risk
represented by the processing and the nature of the data to be protected.
b. It will have in place procedures so that any third
party it authorises to have access to the personal data, including processors,
will respect and maintain the confidentiality and security of the personal
data. Any person acting under the authority of the data importer, including a
data processor, shall be obligated to process the personal data only on
instructions from the data importer. This provision does not apply to persons
authorised or required by law or regulation to have access to the personal
data.
c. It has no reason to believe, at the time of
entering into these clauses, in the existence of any local laws that would have
a substantial adverse effect on the guarantees provided for under these
clauses, and it will inform the data exporter (which will pass such
notification on to the authority where required) if it becomes aware of any
such laws.
d. It will process the personal data for purposes
described in Annex B, and has the legal authority to give the warranties and
fulfil the undertakings set out in these clauses.
e. It will identify to the data exporter a contact
point within its organisation authorised to respond to enquiries concerning
processing of the personal data, and will cooperate in good faith with the data
exporter, the data subject and the authority concerning all such enquiries
within a reasonable time. In case of legal dissolution of the data exporter, or
if the parties have so agreed, the data importer will assume responsibility for
compliance with the provisions of clause I(e).
f. At the request of the data exporter, it will
provide the data exporter with evidence of financial resources sufficient to
fulfil its responsibilities under clause III (which may include insurance
coverage).
g. Upon reasonable request of the data exporter, it
will submit its data processing facilities, data files and documentation needed
for processing to reviewing, auditing and/or certifying by the data exporter
(or any independent or impartial inspection agents or auditors, selected by the
data exporter and not reasonably objected to by the data importer) to ascertain
compliance with the warranties and undertakings in these clauses, with
reasonable notice and during regular business hours. The request will be
subject to any necessary consent or approval from a regulatory or supervisory
authority within the country of the data importer, which consent or approval
the data importer will attempt to obtain in a timely fashion.
h. It will process the personal data, at its option,
in accordance with:
1. the data protection laws of the country in which
the data exporter is established, or
2. the relevant provisions (1) of any Commission
decision pursuant to Article 25(6) of Directive 95/46/EC, where the data
importer complies with the relevant provisions of such an authorisation or
decision and is based in a country to which such an authorisation or decision
pertains, but is not covered by such authorisation or decision for the purposes
of the transfer(s) of the personal data (2), or
3. the data processing principles set forth in Annex
A.
Data importer to indicate which option it selects:
Initials of data importer:_;
i. It will not disclose or transfer the personal data
to a third party data controller located outside the European Economic Area
(EEA) unless it notifies the data exporter about the transfer and
1. the third party data controller processes the
personal data in accordance with a Commission decision finding that a third
country provides adequate protection, or
2. the third party data controller becomes a signatory
to these clauses or another data transfer agreement approved by a competent
authority in the EU, or
3. data subjects have been given the opportunity to
object, after having been informed of the purposes of the transfer, the
categories of recipients and the fact that the countries to which data is
exported may have different data protection standards, or
4. with regard to onward transfers of sensitive data, data
subjects have given their unambiguous consent to the onward transfer
III.
Liability and third party rights
a. Each party shall be liable to the other parties for
damages it causes by any breach of these clauses. Liability as between the
parties is limited to actual damage suffered. Punitive damages (i.e. damages
intended to punish a party for its outrageous conduct) are specifically excluded.
Each party shall be liable to data subjects for damages it causes by any breach
of third party rights under these clauses. This does not affect the liability
of the data exporter under its data protection law.
b. The parties agree that a data subject shall have
the right to enforce as a third party beneficiary this clause and clauses I(b),
I(d), I(e), II(a), II(c), II(d), II(e), II(h), II(i), III(a), V, VI(d) and VII
against the data importer or the data exporter, for their respective breach of
their contractual obligations, with regard to his personal data, and accept
jurisdiction for this purpose in the data exporter’s country of establishment.
In cases involving allegations of breach by the data importer, the data subject
must first request the data exporter to take appropriate action to enforce his
rights against the data importer; if the data exporter does not take such
action within a reasonable period (which under normal circumstances would be
one month), the data subject may then enforce his rights against the data
importer directly. A data subject is entitled to proceed directly against a
data exporter that has failed to use reasonable efforts to determine that the
data importer is able to satisfy its legal obligations under these clauses (the
data exporter shall have the burden to prove that it took reasonable efforts).
IV.
Law applicable to the clauses
These
clauses shall be governed by the law of the country in which the data exporter
is established, with the exception of the laws and regulations relating to
processing of the personal data by the data importer under clause II(h), which
shall apply only if so selected by the data importer under that clause.
V.
Resolution of disputes with data subjects or the authority
a. In the event of a dispute or claim brought by a
data subject or the authority concerning the processing of the personal data
against either or both of the parties, the parties will inform each other about
any such disputes or claims, and will cooperate with a view to settling them
amicably in a timely fashion.
b. The parties agree to respond to any generally
available non-binding mediation procedure initiated by a data subject or by the
authority. If they do participate in the proceedings, the parties may elect to
do so remotely (such as by telephone or other electronic means). The parties
also agree to consider participating in any other arbitration, mediation or
other dispute resolution proceedings developed for data protection disputes.
c. Each party shall abide by a decision of a competent
court of the data exporter’s country of establishment or of the authority which
is final and against which no further appeal is possible.
VI.
Termination
a. In the event that the data importer is in breach of
its obligations under these clauses, then the data exporter may temporarily
suspend the transfer of personal data to the data importer until the breach is
repaired or the contract is terminated.
b. In the event that:
1. the transfer of personal data to the data importer
has been temporarily suspended by the data exporter for longer than one month
pursuant to paragraph (a);
2. compliance by the data importer with these clauses
would put it in breach of its legal or regulatory obligations in the country of
import;
3. the data importer is in substantial or persistent
breach of any warranties or undertakings given by it under these clauses;
4. a final decision against which no further appeal is
possible of a competent court of the data exporter’s country of establishment
or of the authority rules that there has been a breach of the clauses by the
data importer or the data exporter; or
5. a petition is presented for the administration or
winding up of the data importer, whether in its personal or business capacity,
which petition is not dismissed within the applicable period for such dismissal
under applicable law; a winding up order is made; a receiver is appointed over
any of its assets; a trustee in bankruptcy is appointed, if the data importer
is an individual; a company voluntary arrangement is commenced by it; or any
equivalent event in any jurisdiction occurs then the data exporter, without
prejudice to any other rights which it may have against the data importer,
shall be entitled to terminate these clauses, in which case the authority shall
be informed where required. In cases covered by (i), (ii), or (iv) above the
data importer may also terminate these clauses.
c. Either party may terminate these clauses if (i) any
Commission positive adequacy decision under Article 25(6) of Directive 95/46/EC
(or any superseding text) is issued in relation to the country (or a sector
thereof) to which the data is transferred and processed by the data importer,
or (ii) Directive 95/46/EC (or any superseding text) becomes directly
applicable in such country.
d. The parties agree that the termination of these
clauses at any time, in any circumstances and for whatever reason (except for
termination under clause VI(c)) does not exempt them from the obligations
and/or conditions under the clauses as regards the processing of the personal
data transferred.
VII.
Variation of these clauses
The
parties may not modify these clauses except to update any information in Annex B,
in which case they will inform the authority where required. This does not
preclude the parties from adding additional commercial clauses where required.
VIII.
Description of the Transfer
The
details of the transfer and of the personal data are specified in Annex B. The
parties agree that Annex B may contain confidential business information which
they will not disclose to third parties, except as required by law or in
response to a competent regulatory or government agency, or as required under
clause I(e). The parties may execute additional annexes to cover additional
transfers, which will be submitted to the authority where required. Annex B
may, in the alternative, be drafted to cover multiple transfers.
Dated: _these Standard Contractual Clauses are incorporated into the MSA, and
have its effective dates.
ANNEX
A
DATA
PROCESSING PRINCIPLES
1. Purpose limitation: Personal data may be processed
and subsequently used or further communicated only for purposes described in
Annex B or subsequently authorised by the data subject.
2. Data quality and proportionality: Personal data
must be accurate and, where necessary, kept up to date. The personal data must
be adequate, relevant and not excessive in relation to the purposes for which
they are transferred and further processed.
3. Transparency: Data subjects must be provided with
information necessary to ensure fair processing (such as information about the
purposes of processing and about the transfer), unless such information has
already been given by the data exporter.
4. Security and confidentiality: Technical and
organisational security measures must be taken by the data controller that are
appropriate to the risks, such as against accidental or unlawful destruction or
accidental loss, alteration, unauthorised disclosure or access, presented by
the processing. Any person acting under the authority of the data controller,
including a processor, must not process the data except on instructions from
the data controller.
5. Rights of access, rectification, deletion and
objection: As provided in Article 12 of Directive 95/46/EC, data subjects must,
whether directly or via a third party, be provided with the personal
information about them that an organisation holds, except for requests which
are manifestly abusive, based on unreasonable intervals or their number or
repetitive or systematic nature, or for which access need not be granted under
the law of the country of the data exporter. Provided that the authority has
given its prior approval, access need also not be granted when doing so would
be likely to seriously harm the interests of the data importer or other
organisations dealing with the data importer and such interests are not
overridden by the interests for fundamental rights and freedoms of the data
subject. The sources of the personal data need not be identified when this is
not possible by reasonable efforts, or where the rights of persons other than
the individual would be violated. Data subjects must be able to have the
personal information about them rectified, amended, or deleted where it is
inaccurate or processed against these principles. If there are compelling
grounds to doubt the legitimacy of the request, the organisation may require
further justifications before proceeding to rectification, amendment or deletion.
Notification of any rectification, amendment or deletion to third parties to
whom the data have been disclosed need not be made when this involves a
disproportionate effort. A data subject must also be able to object to the
processing of the personal data relating to him if there are compelling
legitimate grounds relating to his particular situation. The burden of proof
for any refusal rests on the data importer, and the data subject may always
challenge a refusal before the authority.
6. Sensitive data: The data importer shall take such
additional measures (e.g. relating to security) as are necessary to protect
such sensitive data in accordance with its obligations under clause II.
7. Data used for marketing purposes: Where data are
processed for the purposes of direct marketing, effective procedures should
exist allowing the data subject at any time to “opt-out” from having his data
used for such purposes.
8. Automated decisions: For purposes hereof “automated
decision” shall mean a decision by the data exporter or the data importer which
produces legal effects concerning a data subject or significantly affects a
data subject and which is based solely on automated processing of personal data
intended to evaluate certain personal aspects relating to him, such as his
performance at work, creditworthiness, reliability, conduct, etc. The data
importer shall not make any automated decisions concerning data subjects,
except when:
1. a
1. (i) such decisions are made by the data importer in
entering into or performing a contract with the data subject, and
2. (ii) (the data subject is given an opportunity to
discuss the results of a relevant automated decision with a representative of
the parties making such decision or otherwise to make representations to that
parties.
Or
9. (b) where otherwise provided by the law of the data
exporter.
ANNEX
B
DESCRIPTION
OF THE TRANSFER
The
attached Emailexpress Terms of Use and the MSA into which they are incorporated
describe the data to be transferred and the purposes therefor. The data are
processed for the purpose of facilitating online or mobile advertising, and
relate to the observed or inferred interests or purchase behaviors of data
subjects, as well as identifiers tied to browsers, devices, and similar data
typically used to facilitate behavioral or “interest-based” advertising.
Data
Subjects:
The
personal data transferred concern the following categories of data subjects:
users of websites and mobile applications who are evaluated for or shown
advertisements on Internet-connected devices.
Purpose(s)
of the transfer:
The
transfer is made for the following purposes: to enable performance of EMAILEXPRESS
services using technology based in the United States or India.
Categories
of data:
The
personal data transferred concern the following categories of data: bid request
data; data indicating the data subject’s interests, purchase intents or
behaviors, or demographic categories (collectively “Segments”); other data
related to the likelihood or propensity of a data subject to respond to a
particular advertisement.
Recipients:
The
personal data transferred may be disclosed only to the following recipients or
categories of recipients: Emailexpress service providers who act as Processors
and who are subject to appropriate contractual terms; as required by law to
respond to duly issued warrants, subpoenas, or court orders; and to
programmatic platforms, publishers, or third parties as needed to place and
deliver addressable advertising.
Sensitive
Data:
The personal data transferred concern the following categories of
sensitive data: sensitive data should not be provided by Customer to Emailexpress
unless Customer has duly obtained GDPR-compliant consent for the processing and
transfer to Emailexpress with respect to such data.